Lead Designer on various projects at Yelp:
Saving a restaurant to try later
Goal: Yelp is the destination to save or remember a restaurant to try for later. We interviewed users to understand how they find and discover new restaurant. Based on findings and data, we improved the flow, interaction, and value of saving a restaurant for later, as well as making improvements to Collections and the icon itself.
New Feature: Popular Dishes
We introduced 'Popular Dishes', a new feature on Yelp, displaying dishes that are commonly reviewed by the Yelp community members for 70% of all restaurants that have at least 3 reviews. My team and I were able to increase user retention over a period of 5 months, as well as user activity.
Review Search
As a member of the ReaderX team, I constantly strive to make information consumption easier and clearer for the user. Improvements to the review consuming experience is a central theme. We introduced the review search functionality and made various improvements to the UI.